Optometrist website | My Portfolio

The optometrist website

| CX/UX strategy | Patient relationship management | Journey maps

The website offers a solution to enhance patient relationship management, and generate interest and awareness in the clinic.

The problem

Initial consultation with the client revealed the following:

Improve turnover by 100%

Increase the number of feet through the door

Increase the number of patients who come from outside target area.

Increase target demographic to people who have more disposable income.

Situational analysis

Social media marketing.

Currently the practice is using: IG, SMS, Facebook, whatsapp sms and callbacks

Callback and IG marketing have helped

Patients responded well to Whatsapp, people take it as a standard.

Competitors

Popular franchises and private optometrists within 2 Km radius. Some of the competitors have a responsive website offering, however the mobile versions did not translate very well from the desktop layout.

Research

I interviewed 6 users who fit the user persona using qualitative and quantitative questionnaire tools. The interviews were conducted on a video platform. All users signed an NDA prior to the interview and subsequent testing.

Journey maps

Design

Some text here on how the design solved the clinician's problem

Some text here on how the design solved the lab's problem